A craft ultra lager named after a local professional golfer will be available at courses across the province this summer.
Mike Weir recently announced a partnership with Shawn & Ed Brewing Company, located in Dundas. The 2003 Masters champion posted a video to Instagram last week to announce the launch.
"I'm very excited about this project. It's a great lager, great tasting, great after round beer. Looking forward to having a few when I get up to Canada this summer," said Weir in the video, which can be found below.
Shawn & Ed Brewing Co. Business Development Specialist Kate Kent said the two parties immediately agreed upon the authenticity and quality of the product.
"We did develop something very unique for craft breweries out there. We developed a craft ultra lager which is a lower calorie product, rooted from Mike Weir's healthy lifestyle," she said. "This beer, in particular, is brewed with low alcohol, low calories, and low carbohydrates which delivers a smooth, crisp taste."
Kent said the brewery has been working alongside Brand Ambassador Jim Weir who has been going to different establishments and working with the company's sales team.
Jim said the ultra lager is "easy drinking" and won't leave consumers feeling "heavy" which was something that was important to his brother, Mike.
"I hope people do enjoy it and give it a try. I think it's going to be very popular in the region," he said.
Although work is being done for Weir Beer to be made available at various golf courses in Ontario, it's already on tap at Huron Oaks Golf Course in Bright's Grove.
"It's the first golf course -- obviously being where Mike grew up playing, it was a no-brainer to start it there," said Jim. "Slowly but surely we'll be at other golf courses in the area."
Kent said Weir Beer will also be available in cans next month.
"For our external retail channels, we'll be having it at LCBOs available in May, as well as select grocery stores. The Loblaws chains, Fortinos, Longos, and we're still working on a few others that will be carrying our beer in grocery stores this season," she said.
Mike Weir is currently at Augusta National Golf Course competing in the Masters.
Just posted a photo @ Shawn & Ed Brewing Company https://t.co/j12tlvFqlL
— Mike Weir (@mweirsy) April 1, 2022