Sarnia Lambton's new "community brand" will be unveiled December 18.
The brand has been created to produce a consistent message for all of Lambton County and contains elements that can be easily incorporated for use by business, government, residents, the tourism sector and community organizations.
The brand was developed over the past two years by destination marketing company North Star Destination Strategies. It's based on input from over 2,000 residents, businesses, community leaders and contacts from competing regions in Michigan and the GTA.
