The Canadian Roundtable for Sustainable Beef has released its annual report.
It highlights key achievements over the past year.
Launched in 2018, the CRSB developed the first outcome-based certification program for beef sustainability in the world and uptake is steadily increasing.
Anne Wasko is the Chair of the CRSB and a rancher from Saskatchewan.
In a release Wasko states they're excited to see strong growth in the certification program over the past year, with a 45% increase in the volume of beef that has been sold through the program, and a 16% increase in certified farms and ranches over the past six months.
Adoption of the framework has exceeded expectations with McDonald’s being the first to launch a program sourcing a portion of the beef volume in their Angus burger line-up followed by Harvey’s in their Original Burger.
Both are highlighting their support of sustainable beef production in Canada.
