Beyond Meat founder Ethan Brown says the transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit.
The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market, and even the stock market since the company's listing last month on the Nasdaq composite.
Beyond Meat sells products made from peas, canola oil, mung beans and rice protein that contain no soy, gluten or genetically modified foods.
Brown took part in a discussion yesterday on ``The Next Agri-Food Revolution'' at the Montreal Conference of the International Economic Forum of the Americas.
In addition to the health benefits of his products, he believes that if water and farmland can be used to grow vegetables and other plant foods, the amount of food for human consumption will be exponential.
