A Twitter project to show non-farmers what actually happens on farms drew a lot of negative response from animal rights activists when it started earlier this year.
But the man behind the project - Andrew Campbell - says that had at least one positive benefit.
He thinks the postings of the animal rights activists showed farmers the kinds of messages those groups were pushing in urban areas.
Campbell says that gave farmers a much better idea what they're up against.
Since that early push, however, Campbell says the #farm365 project appears to have dropped off the radar of most animal rights activists.
He thinks it's because of the support the projected got from farmers and non-farmers from around the world.
Campbell says he's getting incredible feedback on the project - including comments from non-farmers thanking him for letting them see the side of farming they wanted to believe was happening but weren't seeing in the messages they were getting from animal rights groups.
Campbell was the keynote speaker at a recent BDO dairy information day between Mildmay and Walkerton.
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Campbell says for the first few weeks it generated a lot of negative response from animals rights activists.
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Campbell says some non-farmers are telling him they were starting to get concerned about how animals were being raised because they were only hearing from the animal rights activists.
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According to Campbell, the negative response did serve at least one positive purpose.
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