A new research chair at the University of Waterloo is going to focus on supply management.
Egg Farmers of Canada is partnering with the university on the position.
CEO Tim Lambert says they want to elevate the calibre of the dialogue on supply management.
Bruce Muirhead has been given the job.
He says Canada's involvement in various trade negotiations means supply management needs to be understood for what Muirhead calls it's value and benefits to the entire food chain.
Bruce Muirhead has written extensively on Canadian trade negotiations since the Second World War.
Some of his most recent work focused on the evolution of Canadian agricultural policy and on supply management in particular.