Ontario Pork is getting up to 2 million dollars from the provincial government to help promote sales.
The money will be used for marketing and promotional activities to encourage more people to choose local Ontario pork wherever they eat or shop.
Ontario Agriculture Minister Jeff Leal says buying and eating local is one of the most important ways we can support our economy and our hardworking farmers.
He points out the investment supports Ontario's local food strategy.
Ontario Pork Chair Amy Cronin says being able to identify local pork products at retail is critical to the sustainability of the domestic industry