The Ontario Fruit and Vegetable Growers Association is refreshing it's corporate identity.
It's starting with a new logo, designed to represent both the province's fruit and vegetable growers.
Executive Vice President John kelly says the logo has a clean, crisp look that clearly identifies who the Association is and who it represents.
New banner stands and marketing materials incorporating the new logo will be introduced at the Royal.
Kelly says the logo will make it easier to make a lasting impression with government, industry and other stakeholders.
The refresh will include a new website to be launched at the Ontario Fruit and Vegetable Association's annual general meeting in January.
