Cineplex's giant bag of popcorn is gone, the question is, did it pop?
The company set up the 20 ft structure on Queen's Line near Tilbury, to see if lightning would strike and set off an explosion of popcorn.
Cineplex Marketing VP Peter Furnish says the bag wasn't thunderstruck, but it didn't stop people from watching.
"We had live-stream coverage that had people on there almost 24 hours a day," says Furnish. "It was amazing, there was always someone on at one time or another. We had just under 100,000 views at the peak."
Furnish adds they received feedback on the bag offline as well.
"We had some guests coming up and asking [employees] about it. We had people who also stopped on the side of the highway during storms to see if our bag would get struck by lightning," says Furnish.
For safety reasons, officials did set off the popcorn explosion manually before they took it down. They'll be featuring the explosion in a future Cineplex video.